A Comparison of Vistor Frankenstein and Henry Jekyll Essay

A Comparison of Vistor Frankenstein and Henry Jekyll Mary Shelleys Frankenstein and Robert Louis Stevensons Dr. Jekyll and Mr. Hyde are two horrific tales of science gone terribly wrong. Shelley?s novel eloquently tells the story of a scientist, Victor Frankenstein, who creates a living monster out of decomposed body parts, while Stevenson?s novel describes the account of one, Henry Jekyll, who creates a potion to bring out the pure evil side to himself. Although the two scientists differ in their initial response and action to their creations, there are strong similarities between their raging curiosity to surpass human limitation, as well as their lack of responsibility concerning their actions. These similarities raise an†¦show more content†¦(Stevenson 107). Here, Henry Jekyll displays his awe and wonder of his new discovery. He feels a sense of power and overwhelming wickedness. From the quotation, it seems appropriate to conjecture that Dr. Jekyll was enthusiastic about testing out his ?new creation,? as if he were a child and it a toy. Here, is another difference between the two doctors. Dr. Frankenstein (after realizing what he has done) halts all of his experiments and does away with his laboratory-anything to get his mind of his terrible creation. He travels around, always watching his back expecting his creature to be there. Dr. Frankenstein has many qualities of the classic Byronic hero; a character that shows romanticized sorrow and pity for himself. ? . . . I am a blasted tree,? he says, ?the bolt has entered my soul; and I felt then that I should survive to exhibit what I shall soon cease to be-a miserable spectacle of wrecked humanity, pitiable to others and intolerable to myself? (Shelley 153). In this quotation, he shows romanticized self-pity and remorse for what he has created. Victor calls himself a ?miserable spectacle of wrecked humanity.? By this he feels his life is over; he can no long face the world a decent man. Dr. Jekyll, on the other hand, like a child, is thrilled with his new discovery and wishes to tamper and

Broad Scholarship Free Essays

Education is the key to all doors of the world. I know that by seeking my education I can help someone else benefit from it and also succeed in their life as well. My desire to obtain a degree is a representation to others that anything is possible if you put your mind to it. We will write a custom essay sample on Broad Scholarship or any similar topic only for you Order Now As a person who appreciates the opportunity to educate myself on all topics, not just one, I can never take that for granted. Many people who don’t have an education or those who cannot achieve it because of poverty or fear, I can be an inspiration to them, letting them know that receiving your education is not only about hard work and dedication, but that its fun and exciting at the same time. I can give the wisdom of knowing that nothing compares to learning something new and experiencing that knowledge first hand in the world. I tell the kids who I work along-side with everyday that going to school is fun. They see me going to school every day. I share stories of the high school lifestyle to them all the time. They know that by going to college you can be whatever you want and how you want to be presented to the world. You’re your own boss and they listen. They not only see the benefits from having education, but they know how having an education can lead to newer heights in their lives and also for their families lives. I believe by me getting my education, I can keep that hope among our younger generation for all eternality, one that will never perish, but only live with a smile of gratitude and appreciation for the word education. The dream of receiving an education will expand through their eyes and mine, bringing new dimension and understanding of education to the world as a whole for all people. This is why my degree is so important to me, for the better of our children’s children children. How to cite Broad Scholarship, Papers

Tensile test of aluminum and mild steel free essay sample

ABSTARCT: Tensile tests are fundamental for understanding properties of different materials, and how they will behave under load. These properties can be used for design and analysis of engineering structures, and for developing new Materials that better suit a specified use. This lab tested two materials mild steel and cast iron. The data from each test was used to determine valuable material properties such as ultimate tensile strength, modulus of elasticity, and yield strength. Other calculated properties included true fracture strength, percent reduction of area, and percent elongation. These material properties were used to define the material as brittle or ductile. INTRODUCTION: Mechanical testing plays an important role in evaluating fundamental properties of engineering materials as well as in developing new materials and in controlling the quality of materials for use in design and construction. If a material is to be used as part of an engineering structure that will be subjected to a load, it is important to know that the material is strong enough and rigid enough to withstand the loads that it will experience in service. As a result engineers have developed a number of experimental techniques for mechanical testing of engineering materials subjected to tension, compression, bending or torsion loading. The most common type of test used to measure the mechanical properties of a material is the Tension Test. Tension test is widely used to provide a basic design information on the strength of materials and is an acceptance test for the specification of materials. The major parameters that describe the stress-strain curve obtained during the tension test are the tensile strength (UTS), yield strength or yield point (ÏÆ'y), elastic modulus (E), percent elongation (∆L%) and the reduction in area (RA%). Toughness, Resilience, Poisson’s ratio(ÃŽ ½ ) can also be found by the use of this testing technique. In this test, a specimen is prepared suitable for gripping into the jaws of the testing machine type that will be used. The specimen used is approximately uniform over a gage length (the length within which elongation measurements are done). Tensile specimens are machined from the material to be tested in the desired orientation and according to the standards. The cross section of the specimen is usually round, square or rectangular. For metals, a piece of sufficient thickness can be obtained so that it can be easily machined, a round specimen is commonly used. For sheet and plate stock, a flat specimen is usually employed. The change in the gage length of the sample as pulling proceeds is measured from either the change in actuator position (stroke or overall change in length) or a sensor attached to the sample (called an extensometer). A tensile load is applied to the specimen until it fractures. During the test, the load required to make a certain elongation on the material is recorded. A load elongation curve is plotted by an x-y recorder, so that the tensile behavior of the material can be obtained. An engineering stress-strain curve can be constructed from this load-elongation curve by making the required calculations. Then the mechanical parameters that we search for can be found by studying on this curve. Engineering Stress is obtained by dividing the load by the original area of the cross section of the specimen. Stress ÏÆ' = P/Ao ( Load/Initial cross-sectional area) Strain = e = ∆l/lo (Elongation/Initial gage length) Engineering stress and strain are independent of the geometry of the specimen. ELASTIC REGION: The part of the stress-strain curve up to the yielding point.Elastic deformation is recoverable. In the elastic region, stress and strain are related to each other linearly. Hooke’s Law: ÏÆ' = Ee The linearity constant E is called the elastic modulus which is specific foreach type of material. Yield Strength is the stress level at which plastic deformation starts. The beginning of first plastic deformation is called yielding. It is an important parameter in design. The stress at which plastic deformation or yielding is observed to begin depends on the sensitivity of the strain measurements. With most materials there is a gradual transition from elastic to plastic behavior, and the point at which plastic deformation begins is hard to define with precision. Various criteria for thevinitiation of yielding are used depending on the sensitivity of the strain measurements and the intended use of the data. 0,2% off-set method is a commonly used method to determine the yield stength. ÏÆ'y(0.2%) is found by drawing a parallel line to the elastic region and the point at which this line intersects with the stressstrain curve is set as the yielding point. An illustration of 0,2% off-set method is shown in the appendix part. Plastic Region: The part of the stress-strain diagram after the yielding point. At the yielding point, the plastic deformation starts. Plastic deformation is permanent. At the maximum point of the stress-strain diagram (ÏÆ' UTS), necking starts. Tensile Strength is the maximum stress that the material can support. ÏÆ'UTS = Pmax/Ao Because the tensile strength is easy to determine and is a quite reproducible property, it is useful for the purposes of specifications and for quality control of a product. Extensive empirical correlations between tensile strength and properties such as hardness and fatigue strength are often quite useful. For brittle materials, the tensile strength is a valid criterion for design. Ductility is the degree of plastic deformation that a material can withstand before fracture. A material that experiences very little or no plastic deformation upon fracture is termed brittle. In general, measurements of ductility are of interest in three ways: 1. To indicate the extent to which  a metal can be deformed without fracture in metalworking operations such as rolling and extrusion. 2. To indicate to the designer, in a general way, the ability of the metal to flow plastically before fracture. 3. To serve as an indicator of changes in impurity level or processing conditions. Ductility measurements may be specified to assess material

The Horror! Essays - Congo Free State, Heart Of Darkness

The Horror! The Horror! In Heart of Darkness it is the white invaders for instance, who are, almost without exception, embodiments of blindness, selfishness, and cruelty; and even in the cognitive domain, where such positive phrases as "to enlighten," for instance, are conventionally opposed to negative ones such as "to be in the dark," the traditional expectations are reversed. In Kurtz's painting, as we have seen, "the effect of the torch light on the face was sinister" (Watt 332). Ian Watt, author of "Impressionism and Symbolism in Heart of Darkness," discusses about the destruction set upon the Congo by Europeans. The destruction set upon the Congo by Europeans led to the cry of Kurtz's last words, "The horror! The horror!" The horror in Heart of Darkness has been critiqued to represent different aspects of situations in the book. However, Kurtz's last words "The horror! The horror!" refer, to me, to magnify only three major aspects. The horror magnifies Kurtz not being able to restrain hi mself, the colonizers' greed, and Europe's darkness. Kurtz comes to the Congo with noble intentions. He thought that each ivory station should stand like a beacon light, offering a better way of life to the natives. He was considered to be a "universal genius": he was an orator, writer, poet, musician, artist, politician, ivory producer, and chief agent of the ivory company's Inner Station. yet, he was also a "hollow man," a man without basic integrity or any sense of social responsibility. "Kurtz issues the feeble cry, 'The horror! The horror!' and the man of vision, of poetry, the 'emissary of pity, and science, and progress' is gone. The jungle closes' round" (Labrasca 290). Kurtz being cut off from civilization reveals his dark side. Once he entered within his "heart of darkness" he was shielded from the light. Kurtz turned into a thief, murderer, raider, persecutor, and to climax all of his other shady practices, he allows himself to be worshipped as a god. E. N. Dorall, autho r of "Conrad and Coppola: Different Centres of Darkness," explains Kurtz's loss of his identity. Daring to face the consequences of his nature, he loses his identity; unable to be totally beast and never able to be fully human, he alternates between trying to return to the jungle and recalling in grotesque terms his former idealism. Kurtz discovered, A voice! A voice! It rang deep to the very last. It survived his strength to hide in the magnificent folds of eloquence the barren darkness of his heart.... But both the diabolic love and the unearthly hate of the mysteries it had penetrated fought for the possession of that soul satiated with primitive emotions, avid of lying, fame, of sham distinction, of all the appearances of success and power. Inevitably Kurtz collapses, his last words epitomizing his experience, The horror! The horror! (Dorall 306). The horror to Kurtz is about self realization; about the mistakes he committed while in Africa. The colonizers' cruelty towards the natives and their lust for ivory also is spotlighted in Kurtz's horror. The white men who came to the Congo professing to bring progress and light to "darkest Africa" have themselves been deprived of the sanctions of their European social orders. The supposed purpose of the colonizers' traveling into Africa was to civilize the natives. Instead the Europeans took the natives' land away from them by force. They burned their towns, stole their property, and enslaved them. "Enveloping the horror of Kurtz is the Congo Free State of Leopold II, totally corrupt though to all appearances established to last for a long time" (Dorall 309). The conditions described in Heart of Darkness reflect the horror of Kurtz's words: the chain gangs, the grove of death, the payment in brass rods, the cannibalism and the human skulls on the fence posts. Africans bound with thongs that contracted in the rain and cut to the bone, had their swollen hands beaten with rifle butts until they fell off. Chaine d slaves were forced to drink the white man's defecation, hands and feet were chopped off for their rings, men were lined up behind each other and shot with one cartridge, wounded prisoners were eaten by maggots till they died and

Marital Rape essays

Marital Rape essays Silent Victims: The impact of Marital Rape It is hard for most to imagine in our own conscious minds being raped by someone that you share your life, home, and even family with. To have the person that is supposed to love you until death do you part to betray you in such a way that is causes psychological injuries to yourself. Let alone to constantly deal with a deeply seated lack of trust in their partners, acute fear, self doubt and the overwhelming reality that this sexual attack is likely to happen again. This paper is going to inform you about the facts and myths, what is marital rape, its causes, the types of marital rape, and the psychological effects it has on women. Marital rape known to many as wife rape is the term used to describe sexual acts committed without a persons consent and/or against a persons will, whether perpetrator is the womans husband or ex-husband. A wife does not have to be putting up a good fight for it to be rape ( according to the law). Some woman have been hurt in the past for not accepting sexual advance from their husbands thus choosing to minimize the harm that could be done to herself by resisting as little as possible. Many battered woman have reported that husbands have demanded sex directly following a beating, as prof that the wife forgives him for beating her. When a woman submits to sex out of fear or coercion, it is rape. It is hard to believe that just 20 years ago no husband could be charged with raping his wife, due to the section in the rape laws called the Marital Rape Exemption. A few myths from the past such as it was believed that when someone marries, consent to sexual intercourse is part of the marriage contract and that marital rape is not as serious as rape by a stranger. Simply put it is just one spouse not being in the mod and the other spouse insisting. Another is that marital rape is simply one...

Advertisement Message Strategy in Developing Audience

Advertisement can be regarded as an audio as well as visual method of marketing communication that uses sponsored, professional messages for promoting or selling a particular products and services as well as ideas. Essentially, sponsors or else financiers of advertisements are businesses that intend to promote their own products or else services. Advertising is communicated through different mass media that includes both old and new media (Blackhurst et al. 2016). The old forms of mass media are newspapers, magazines, radio, outdoor advertisement along with television (Huang and Sarigà ¶llà ¼ 2014). However, the advanced and new form of mass media include the direct mail, blogs, websites, text messages as well as search results among many others. Social media are also very important medium of reaching out tom customers these days. As per reports, Face book can be considered to be a very popular social media network where there are nearly 1100000000 unique visitors every month. This media is also ranked third and this followed by you tube, twitter and LinkedIn (Bauer and Lasinger 2014). Chernev (2014) refers to the fact that the primary aim and intention of advertisement is to get the particular word out that businesses have exciting offers. As rightly indicated by Hollensen (2015), advertisement can be about anything such as upcoming program of entertainment, new line of product that business will sell, expansion of existing line of products or else services and recognition of adherence to different directives of journalism that detects who, When, why, where and what. However, it is also important to select the most effective media for the advertisement depending upon the target audience of the firm. Homburg et al. (2013) rightly indicates the fact that there are different models of advertisement that explains the way advertisements work. Advertisement communication models needs to incorporate four different steps where each steps has different objectives and delivers policies as well as tactical illustrations regarding the way each step can lead to the subsequent step (Huang and Sarigà ¶llà ¼ 2014). However, from the perspective of planning process of a manager that is essentially top down, an advertisement communication comprises of decision making at four different levels such as Buyer, brand, advertisements, and media. At the stage of buyer, it is important to understand the action objectives of the target audience, communication objectives at the level of brand and processing objectives at the level of advertisements. Finally, the last stage involves exposure plans at the stage of media. As rightly indicated by Bakshi and Gupta (2013), the primary objective of studying consumer behaviour is to comprehend and assess the influence of previous experience on purchasing behaviour of different products. Consumer behaviour is essentially an important part of marketing that helps in learning the manner different individuals, groups or else corporations select, purchase use and way of disposing diverse goods. This study also includes learning factors that include prior experience, tastes as well as preferences, pricing in addition to branding based on which consumers base their decisions of purchasing. Baker and Saren (2016) correctly analyses the influence of process of packaging for decision making procedure of consumers having low income. Findings of the study suggest that consumers having low income have greater preference towards premium packaging as well as brand experience. Nevertheless, it can be observed that consumers belonging to the low income group have higher br and experience from purchases of diverse premium products at the time when it is compared to their purchasing cheap brand products. Ansari and Riasi (2016) indicates the fact that there are essentially five different steps involved in the process of consumer decision making. Evaluation of five phases of consumer decision making procedure of buying are essentially: recognition of problem, search of information, assessment of options, decisions of purchase and finally the post purchase assessment. Researchers are of the view that each phase of decision making process is somewhat different from one another but leads to a common opinion regarding what each phase involve. Aguirre et al.   (2015) states that recognition of need occurs owing to different factors as well as circumstances that includes professional, personal as well as lifestyle that in turn lead to development of idea of buying. Several prior researches conducted by academics as well as scholars on process of identificati on and analysis of diverse factors that affect purchasing behaviour of consumers. As rightly indicated by Adetunji et al.   (2014), there are different factors that affect behaviour of consumers that again can be broadly classified as situational, social, cultural as well as personal factors.   As rightly put forward by Adetunji et al.   (2014), advertisements exert immense impact on the purchasing behaviour of consumers and helps the businesses in promoting their products and services. As such, advertisements delivers a news function to different consumers. Particularly, viewers of advertisements can acquire information and learn about the different new products as well as services that can be availed by them similarly in the way they learn about different events from news. Therefore, it can be inferred that advertisements help in generation of awareness among the consumers regarding the products as well as services provided by businesses. However, information function plays a neutral role and it delivers facts without taking into account approval or else disapproval from target customers. Particularly, in this phase, consumer behaviour orients around expressions of inquisitiveness. Aguirre et al.   (2015)   cultivated that there are different tactics of advertis ements that generates psychological effects. This orients arrangement of images, words, brand or else logo that refers to ad visual. Again, it is also important to arrange the ad visual that indicates towards arrangement of fonts and colours. In addition to this, this process also includes use of particular methods of arranging ad context that includes framing, variations and medium. As correctly indicated by Bakshi and Gupta (2013), advertisements also help in the process of assessment of different features of products as well as services. It can be noted that consumers generally have a sensible response to various advertisement at the time consumers look at different facets of products or else services. However, this response concentrated on proper sequential listing of different operational aspects of different offerings. However, this can be considered as an intellectual reaction instead of emotional responses. Furthermore, advertisements also aids the process of analysis of advantages by the consumers at the time consumers become emotionally involved with advertisements as well as promotional activities of companies. In itself, it can be said in this context that repeated advertisements can affect behaviour of consumers and this repletion can serve as a reminder to different consumes (Ansari and Riasi 2016). Particularly, consumer behaviour crops from remind ers that includes sudden thoughts about the products at the time of shopping or else while arriving at decisions to purchase the good. As correctly indicated by Bakshi and Gupta (2013), advertisements also help in promotion of both loyalty or else alienation based on performance of the products compared to different advertised advantages. Bakshi and Gupta (2013) indicates the fact that it is important to understand the length of time for which the advertisement leaves an impact on consumers. In addition to this, it is also significant to understand the length of a broadcast, impression of print and online advertisements that can exert influence on customers in a bid to determine effectual reach as well as frequency. The media plan of a business needs to analyse how much is more than enough to reach to target audience and measure the exact point that represents the diminishing returns (Hollensen 2015). Again, the length for which advertisements leave an impact includes examination of lagged impact, resolving non-immediate impact of different media by means of decaying media. Aguirre et al.   (2015) opines that the advertisement efficiency can be denoted as the magnitude and scale of a particular advertisement that produces a particular influence. Enumerating the influences and impact of advertisements is vital, given the specific amount allotted for investments for the purpose of advertisement. Baker and Saren (2016) opines that it is not feasible to acquire a worldwide measure of the advertisement efficiency, it is important to develop and implement mechanisms as well as measures for a partial substantiation of outcomes. Taking into account the level of difficulty of enumerating the overall efficiency, it is important to take into consideration the advertisement interacts with diverse other business variables as well as varied effects of advertisements. The efficacy of advertisements include advertisements interacts with other business variables such as behaviour, policies of marketing as well as financial decisions and many others and other environme ntal variables namely, competition and economic conjuncture among many others. The effectiveness of advertisements needs to take into consideration different effects of advertisements that are essentially varied and are not translatable into quantitative terms. The advertisements also need to create long term effects, not always (Huang and Sarigà ¶llà ¼ 2014). As rightly mentioned by Bauer and Lasinger (2014), in academic literature as well as actual practice, analysis of efficacies of advertisements essentially has two basic models, namely, the dichotomous model and the three dimensional model. Ansari and Riasi (2016) opines that the dichotomous model is implemented particularly in product as well as brand advertisements, inclined towards isolating and evaluating separately the effect of sales as well as effect of communication. Raichelgauz et al.   (2015) opines that the effect of sales points out towards the assessment of potential advertising to affect the overall volume of sales as well as the share of the market of the firm irrespective of the probable influence of different variables. In addition to this, the effectiveness of advertisement needs to be taken into consideration for the effects on sales during the short term period. However, the process of measurement of the performance of advertisement is founded on the marginal the ory. Blackhurst et al.   (2016) suggests that the advertisements is thus regarded as the â€Å"independent variable† for the study that again can be joined with further variables of marketing to have a particular result on the specific dependent variable that is essentially trades of the firm. However, the primary intention of the advertisement is to pursue the finest blend of the determining factor behind upsurge in sales. The consequence of the communication indicates towards the capability to transmit suitable messages to a sizeable share of targeted audience (Blackhurst et al.   2016). This effect can be assessed in literature with diverse approaches such as the following: Adetunji et al. (2014) opines that the sociological assessment concentrates on different communities, regarded as a procedure regulated by different directives as well as social norms particularly on the social behaviour. As such, the role of advertisement strategies as well as consumption in the community change can be considered to be a very interesting topic. Again, the sociological aspects refers to examination of different advertisement influences viewpoints, attitudes as well as behaviours of different individuals and social segments. However, there are two different approaches of the sociological perspectives that present contradicting facets regarding the functions of advertisements in contemporary society (Chernev 2014). The sociological perspectives maintain a positive approach to advertisements. As such, it is considered that the role of advertising is to organize different economic as well as social associations, to harmonize diverse social behaviours and to make individu als stick to different common values (Bakshi and Gupta 2013). This too helps in the process of enhancement of art of living together by resolving different problems. However, the second approach is in comparison a critic as advertisement leads to generation of mass consumption. However, in a bid to present appropriate messages, the management of firms introduces innovative, poorly differentiated as well as emblematic values. As correctly indicated by Park et al.   (2013), the semiotic analysis stresses on the use of symbols and this particular approach is useful expressly in the context of creation of suitable advertisements for a business concern. These are essentially recognized as things that conveys specific meanings, for example, certain words, gestures, forms of dance as well as specific images. Madni et al. (2016) correctly mentions that the semiotic studies in detail different features of encoding and more particularly the usage of the codes. However, the primary aim and intention of the investigation is itself the message that contains diverse symbols as well as signs that can be construed as per predetermined intention, without reference to particular consumer as well as the influence of the behaviour of the consumer. As suggested by Kotler et al. (2015), process of communication in general as well as the advertisements in particular are essentially treated by different psychologists. Sheth and Sisodia (2015) mentions that the psychologists examine the motivation of different recipients of the messages of the advertisements that occupy a crucial position in the entire process of analysis. Therefore, the purpose of advertisement creator is to recognize the reasons of consumer behaviour in a bid to detect effective messages of advertisement or to remove the barriers of communication. Hollensen (2015) suggests that the psychological approach along with other types of research as well as investigation have surfaced that leads to contribution to neuroscience. Different evidence acquired by means of scientific experimentation become an essential support for substantiation of diverse assumptions. Homburg et al. (2013) refers to the fact that the psychological approach has the advantage to enumerate the e fficiency of advertisement with reference to recipient of particular message, especially to the characteristics of the consumers.   Conversely, this particular approach does not offer exhaustive replies, and does not research the accurate causes. This again provides the particular messages of advertisements to gain publicity. The messages are decoded, stored and in due course leads to purchases. Thus, it is important to taken into consideration the entire process of communication along with different external factors, particularly, the factors associated to the environment that might play a vital role in determination of the behaviour of the receiver. This process of assessment of the messages can be considered to be vital due to the influence of specific messages on the perceptions of receivers. Madni et al. (2016) opines that the motivations of customers essentially drive the behaviours of consumers, in a bid to recognize with effective advertisement. Park et al. (2013) cultivates the fact that the socio-psychological method essentially takes into consideration the message as well as recipients of the communication. However, this tactic intends to examine the efficiencies of advertisement strategies from the perspective of persuasiveness, noting influence on overall course of generation of responsiveness, memory, outlook as well as behaviour. The research methodology takes into attention the entire environment of the process of communication and the real interactions. Bakshi and Gupta (2013) suggests that the process of experimentation can be widely utilized that can help in testing of formed hypothesis and establishing the links between diverse variables by means of pre-test. This in turn also helps in gaining an advantage in terms of legitimacy of the entire process of research. The procedure also concentrates solely as well as exhaustively on direct influence of diverse variables when considered discretely is hard to tackle in actuality. Nevertheless, this method assesses definite involvement of different variables in the process of elucidating the progression of different variables that are dependent (Adetunji et al. 2014). The major limitations to the dichotomous model can be related to the partial appraisal and inability to deliver consistent breakdowns of the effects attained by advertising as well as other policies of the corporation. Again, the three-dimensional models such as AIDA model as well as model Dagmar are preferred (Blackhurst et al. 2016). Raichelgauz et al. (2015) suggests that the three-dimensional models are utilized both in planning advertising campaigns as well as evaluating the effectiveness. The models also recommend a hierarchy of effects of communication, cognitive as well as behavioural effects. Ansari and Riasi (2016) opines that evaluation of different cognitive dimensions can be related to the understanding of messages and storing of the particular messages in the memory. This memory storage includes spontaneous recall, stimulated recall, facilitated by presentation of particular substantiation, associated memory (Aguirre et al. 2015). The respondents also need to illustrate one particular elements of the process of communication, recognition of the advertising, allocation of brand and the memory of not any specific advertisement but also the brand that is advertised. As rightly put forward by Bauer and Lasinger (2014), Vodafone can be regarded as one of the foremost transnational brands and this corporation also hold the position of 11 th largest telecommunication corporation in the entire globe. In addition to this, the corporation also stands in the second position in particularly Europe. Similarly, Vodafone named as Vodafone Essar in India is also considered as one of the principal service providers of telecommunication in India. Other mobile phone providers in Australia include Optus, Telstra, Virgin Mobile and many others. Optus essentially focuses in a wide range of services related to communications counting mobile, regional, national as well as long distant telephony, network services, internet in addition to different satellite services along with television for subscription. Virgin Mobile Australia is necessarily a telecommunication corporation founded in Sydney.   This mobile phone provider also uses the Optus Network in a bid to re ach approximately 98.5% people in Oz (Ansari and Riasi 2016). As rightly put forward by Ansari and Riasi (2016), Vodafone is widely known for the exclusive advertisement campaign designed by the corporation, namely, â€Å"pug†, campaign of â€Å"happy to help† and advertisement campaign of â€Å"Zoozoo†. The management of Vodafone takes up a very challenging task of constant development of the image of the business entities. The management of Vodafone presented brilliant persona for the company that was very much appropriate for its Zoozoo advertisement campaign. As such, Zoozoos are particularly denoted as the white creatures that possesses ballooned forms along with features of egg heads. This are essentially used to endorse diverse value added services (VAS) of the corporation. Bakshi and Gupta (2013) mentions that each and every advertisement presented by the corporation has a story that are particularly enacted by the zoozoo characters.   The new ad featuring the Zoozoo although look like the animated pones are actua l human beings performing in zoozoo costumes. The advertisement campaigns generally have different implications from the economic standpoints. Madni et al. (2016) suggested that the company Vodafone functions fundamentally in an oligopoly arcade that is categorised by presence of few sellers as well as mutual interdependence. This is essentially a market where all the sellers intends outdo the other players in the market by means of price war that refers to the curtailing of prices as well as â€Å"non-price wars† (Hollensen 2015). The advertisement strategies of a corporation can be considered to be a â€Å"non-price war† where all the players operating in a particular market intends to gain competitive advantage through implementation of innovative as well as exclusive advertisement strategies for generating greater mass appeal. The advertisement campaigns of the company Vodafone are also directed towards outdoing the strategies of the rival players in the market. The management of Vodafone has too attempted to symbolise an appearance of common people belonging to urban areas who can be regarded as the main driving potency behind the augmented use of service of telecom as well as services of VAS offered particularly in the telecommunication business (Baker and Saren 2016). In addition to this, the management of the company Vodafone have tried to present as well as showcase the ways the offers of the company Vodafone can prove to be useful for the urban common people through the Zoozoo characters of the advertisement of the firm. Chernev (2014) suggested that the management of the company Vodafone intended to attract and draw the attention of the target customers of the company not by normal advertisements but by means of catchy as well as funny advertisements. The advertisements of the company also tries to promote different Value added Services offered by the corporation. Therefore, the advertisements of Vodafone also tries to create awareness, growth in sales, and segmentation of market and identification of brand. Adetunji, R.R., Nordin, S.M. and Noor, S.M., 2014. The Effectiveness of Integrated Advertisement Message Strategy in Developing Audience-Based Brand Equity.  Global Business and Management Research,  6(4), p.308. Aguirre, E., Mahr, D., Grewal, D., de Ruyter, K. and Wetzels, M., 2015. Unraveling the personalization paradox: the effect of information collection and trust-building strategies on online advertisement effectiveness.  Journal of Retailing,  91(1), pp.34-49. Ansari, A. and Riasi, A., 2016. An Investigation of Factors Affecting Brand Advertising Success and Effectiveness.  International Business Research,  9(4), p.20. Baker, M.J. and Saren, M. eds., 2016.  Marketing theory: a student text. Sage. Bakshi, G. and Gupta, S.K., 2013. Online advertising and its impact on consumer buying behavior.  International Journal of Research in Finance and Marketing,  3(1), pp.21-30. Bauer, C. and Lasinger, P., 2014. Adaptation strategies to increase advertisement effectiveness in digital media.  Management Review Quarterly,  64(2), pp.101-124. Blackhurst, J.P., Abbott, R.L., Hamilton, A. and Shahda, F.A., 2016.  Advertisement Impressions And Customer Transaction Correlation For Advertisement Validation. U.S. Patent 20,160,042,387. Chernev, A., 2014.  Strategic marketing management. Cerebellum Press. Hollensen, S., 2015.  Marketing management: A relationship approach. Pearson Education. Homburg, C., Kuester, S. and Krohmer, H., 2013.  Marketing management  (Vol. 2). Wiesbaden: Gabler. Huang, R. and Sarigà ¶llà ¼, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. In  Fashion Branding and Consumer Behaviors  (pp. 113-132). Springer New York Kotler, P., Keller, K.L., Manceau, D. and Hà ©monnet-Goujot, A., 2015.  Marketing management  (Vol. 14). Englewood Cliffs, NJ: Prentice Hall. Madni, A.R., Hamid, N.A. and Mohd, S., 2016. Influence of Controversial Advertisement on Consumer Behavior.  Journal of Commerce (22206043),  8. Park, J., Kang, D., Kang, H., Kwon, H., Kim, J., Park, B. and Jo, H., 2013. Effectiveness on Public Advertisement Interaction of Advertiser Awareness, Advertisement Appeal and Customer Involvement and Need for Cognition.  Journal of the Korea society of IT services,  12(4), pp.235-253. Raichelgauz, I., Odinaev, K. and Zeevi, Y.Y., Cortica, Ltd., 2015.  System and method for generating an advertisement effectiveness performance score. U.S. Patent Application 14/621,661. Sheth, J.N. and Sisodia, R.S., 2015.  Does marketing need reform?: Fresh perspectives on the future. Routledge. Getting academic assistance from

Social Security Essay Example | Topics and Well Written Essays - 1250 words

Social Security - Essay Example Full employment does not mean zero unemployment but means a situation where an economy experiences only structural and frictional unemployment and an absence of cyclical unemployment. This is because structural and frictional unemployment are considered unavoidable and work positively to some extent too. The rate associated with full employment is known as the full-employment rate of unemployment or as the natural rate of unemployment (NRU) and is considered to be consistent with a level of unemployment that predominantly comprises voluntarily unemployed workers.1 An economy at its natural rate of unemployment is said to be producing a non-inflationary potential output.2 Zero unemployment is not a desired state, because at this level inflationary pressures start to build in form of rising wages. This increases costs, which are in turn passed on to customers as higher prices, and this leads to inflation. Unemployment is an excess amount of labor on the labor market. An unemployed person is defined as one who is willing to work but is out of work. The unemployment rate is the number of unemployed workers divided by the civilian labor force, this includes both the unemployed and those with jobs. Frictional unemployment is unemployment which results from people moving between jobs and new workers entering the labor force.3 Frictional unemployment refers to workers who are searching for jobs and those that are waiting to work in the near future. A certain amount of frictional unemployment is unavoidable and inevitable, however this type of unemployment can be reduced to some extent by providing better information about job opportunities and availability of workers. Structural Unemployment Structural unemployment is more likely to be a longer term phenomenon than frictional unemployment and consequently have a greater impact. 2 Barbiero Thomas, Brue Stanley and McConnell Campbell. Macroeconomics: McGraw-Hill Ryerson Limited, (2002): 160 3 James, Elijah M. Macroeconomics: A Problem Solving Approach. Prentice Hall Canada Inc. (1997): 419 Structural Unemployment is caused by a mismatch between the skills (or location) of job seekers and the requirements (or location) of available jobs. It is the type of unemployment that arises when there is a decline in the number of jobs available in a particular region or industry, and this is caused by changes in the demand pattern of consumers. If there is a permanent decline in the demand for leather shoes, the

Madam C. J. Walker Essay Example | Topics and Well Written Essays - 1750 words

Madam C. J. Walker - Essay Example Walker. To the woman of today, the story of Madam’s (as she was called in her hey days) offers thrilling examples of how hard a black woman would have to struggle in a society prone to racial discrimination. What started out as her journey to build a career in entrepreneurship, Madam’s hair care and hair culture products business led her to become an icon in the world of slavery and discrimination that the blacks suffered in those days. Madam was always known to stay put at what she wanted. And it is from this basic nature that she found all the prosperity and success that marked her career and life. In the present article we analyze a few important lessons that every reader can take back from her life. As is well known, her life has been marked with incidents of historical importance for the American black community, and we try to study as many of them as we can. Born into a slave family, Sarah Breedlove held in her personality all the toughness that is characteristic to the African community, and this trait stayed with her till the end of her life. Not much is known to her family as to what happened in her early days. She is known to have been married at the age of fourteen and widowed at the age of twenty, with a child to earn her living for. She fended for her family by working as a washerwoman and around this point in time, she realized she was losing hair a little too much. She discovered a formula to stop the hair fall and grow back the lost tresses. In what she has herself called a magical dream, Madam discovered the formula all by herself, prepared the potion, applied it to the hair, and obtained excellent results. Without the toughness of her personality, no woman would have had the courage to develop a hair care product when she was toiling in the midst of poverty. Conviction they say can help the dying survive death. Madam’ s

Victorian England Essay Example for Free

Victorian England Essay We are studying the novel Great Expectations which was written by Charles Dickens. In this novel Dickens shows his concerns about injustices within the society that he lives in and he intends to describe to us what his childhood and past life may have been like. This novel is written in first person narration. The form its written in is called bildungsroman. It means the protagonist of the book i. e. Pip is now grown up and is looking back on his life. I intend to compare the similarities between Chapter 1 and Chapter 20 focusing on the differences between both of them. Section 2: In the beginning of the novel Pip is standing lonely and desolate in a graveyard overlooking the graves of his parents and five brothers. He appears poor and vulnerable and lives with his sister and Joe Gargery (blacksmith). Since his parents died his sister has been raising him by hand. Dickens uses the weather and the fact that Pip feels lonely to create a frightening atmosphere and environment around Pip. When Pip is standing in the graveyard he is scared and caught by a convict called Magwitch. Magwitch catches Pip and hangs him in thin air whilst asking him his name and where he lives. Pip is terrified yet he replies with him name and tells Magwitch that he lives with the blacksmith. Magwitch shakes Pip a couple of times to empty out his pockets and he searches for any food he may be carrying. He then threatens Pip and makes him promise to bring him food tomorrow. He makes him swear he shall not tell anyone his location or a man Magwitch claims as his accomplice will find Pip and tear out his heart and his liver. Magwitch describes this man as brutal and says it will be hard to keep him away from Pip if Pip doesnt follow his instructions. Pip returns to his house and is insulted and hit by his sister while Joe defends him from her. Hes told to steal some food for the escaped convict. Dickens wants the reader to fell sorry for both Pip and Magwitch in this Chapter as they are both feeling lonely and need help. Section 3: Pip and Magwitch and both very vulnerable and scared characters. Pip is scared of Magwitch not knowing that he in turn is also scared of the soldiers that have been sent out to capture him. Pip gives the file and the food to Magwitch telling him that there is also another escaped convict in the nearby area and that the soldiers are close by searching as the gunshots are being heard by everyone. Quotations: Missing Dickens intends to reflect the real Victorian society by showing that instead of Mrs . Joe sending Pip to live elsewhere she keeps him by herself. Also, the convicts want to escape prison because they are being kept in hulks and the living conditions are terrible. The transport during Victorian days was mainly walking. ( During the days when Charles Dickens was growing up trains existed but he chooses to write his novels in the past tense even from his time). When convicts were given harsh punishments they were mainly transported to Australia and should they choose to return they would be killed. Dickens links the novel to Victorian England and shows that the poor and uneducated arent treated in the same way as the rich people were. Section 4: In Chapter 20 Pip has changed from being a child and is now twenty three years old. He has lost most of his morals in trying to become a gentleman. He now knows how to present himself in society and the people around him but knows nothing of how he should behave with his old friend and mentor, Joe. Also Pip has changed from being poor to having wealth. Pip is the same in some ways such as feeling guilty about anything he does wrong but as well as his wealth, he has also had a change in his attitude. He behaves as if most people are beneath him and his is better then them in most ways so basically he thinks himself better then anyone else and is bigheaded. He lives with his roommate and best friend Herbert Pocket. Dickens is using first person narration in this novel to present Pip in different ways as compared to Chapter 1. Pips arrogance and ungratefulness towards his true benefactor is shown through what he thinks. Pip doesnt like the fact that his benefactor is a criminal who he helped in his childhood. Section 5: Once again Dickens has presented us with atmosphere that frightens Pip just like in Chapter 1. Dickens highlights the fact that the weather is once again stormy, rainy and cloudy all the time. He creates the same conditions that occurred the first time that Magwitch entered Pips life thus introducing the fact that Magwitch will return in this Chapter. When Magwitch shows up at Pips flat, Pip is terrified and he still thinks of Magwitch as the powerful figure from his childhood and starts feeling vulnerable not knowing that Magwitch feels the same way as he is a return convict from Australia and could end up in prison again. Pip is surprised to find out about Magwitch having given him enough money to cover his expenses and live like a gentleman. He appears to be the same as he was all those years ago, he behaves and acts as if him and Pip are very close when in fact Pip is horrified over what he has just found out. He wants to be able to live with Pip and he thinks of him as a very nice person for having helped him when he was a child. Section 6: At the beginning of Chapter 20 Pip is faced with tough decisions. He is confused about how to deal with the circumstances he is faced with. When Pip is faced with the reality that Mrs. Havisham has not been his benefactor and therefore realises that means that Mrs. Havisham had not intention of wanting him to marry Estella. He thinks that he has been cheated and Pip doesnt like the fact that whatever he has achieved has been accomplished by the convict and murderer who Pip helped during his childhood. First person narration is used here to explain Pips disappointment and sadness. When Pip about Magwitch having funded him he is not pleased besides knowing that Magwitch is a criminal he also knows that this means Miss Havisham was not preparing him to marry Estella therefore there is now no hope for him being able to do so. Conclusion: At the time this novel was written the justice system in Victorian England was very harsh especially with the poor people. Dickens has shown Magwitch as a very nice person who is good hearted and wants to help Pip in any way that he can but he finds it hard to do so because since he has gotten in trouble with the law. If he chooses to return to England and meet Pip he will suffer harsh justice. Since he murdered his partner, Compeyson then Magwitch will be put to death. During the time Dickens wrote this novel the death penalty was very common and whilst writing each of his novels he chooses a character who is poor and suffering due to the legal system. Through Pips experiences in this novel we can now fully understand that the poor arent treated equally to the rich in any way. The poor are mainly uneducated and the rich live exquisite lifestyles in which they are free to do whatever they please. Victorian England is projected as full of injustice ands the differences between rich and poor is emphasized.

An Analysis of H.G. Wells The Invisible Man :: Invisible Man Essays

An Analysis of H.G. Wells' The Invisible Man "The stranger came early in February, one wintry day, through a biting wind and a driving snow. He was wrapped from head to foot, and the brim of his soft felt hat hid every inch of his face but the shiny tip of his nose. He staggered into the Coach and Horses (an Inn in Ipling), more dead than alive"(p.11) The stranger was the invisible man. The Invisible Man was written by H.G. Wells, and published in 1964. The invisible man is a dynamic character who was changed by society. He seemed to start out as a quiet man who didn't like to be disturbed. Things that some of the people did made him angry to the point that at the end he was killing people for no apparent reason. In the beginning I wanted the people to leave the Invisible Man alone, but by the end he needed to be killed. Before he made himself invisible, he was an albino. His name was Griffen, and he was living in a rented place, where he would conduct his experiments. He kept getting pissed off at his landlord, who was constantly bothering Griffen. With the landlord always around, Griffen was always afraid that someone would figure out how he was making things transparent. He thought that becoming invisible was a utopian idea, and he didn't want someone stealing his idea. Griffen was so stuck on his invention that he didn't take the time to think the whole thing out. He comes across as a nervous character at this point in the story. The landlord made him very angry and he decided to run the experiment on himself. Once he was invisible, he destroyed his machine, and because he was so angry he burned the house down. As he walked the streets he was leaving muddy footprints. Some boys saw the footprints and the ghostly feet that made them. Immediately, the boys drew a crowd and started chasing the feet. This made him cautious, and he realized that it wasn't going to be easy to stay invisible. He needed clothes and shelter, so he went to a department store where he thought he could steal clothes after they closed. He needed to be visible to get his money and his books. His plan didn't work so well and he had to leave with nothing. He finally got some clothes by knocking out the owner of a costume shop and stealing what he needed.

The Evaluation Of Complicite Theatres Film Studies Essay

This essay will analyze the in deepnesss of the dramas and public presentations of ‘Complicite Theatre ‘ . The dramas I have chosen are ‘The Street of Crocodiles ‘ and ‘Mnemonic ‘ . These two dramas will experiment the theory of the theatrical manners and what the theater is all about. It will besides give an thought the elements of each drama. By making this, I shall show an rating of the theatre company I have chosen and the two dramas produced from it. The ‘Complicite Theatre ‘ otherwise known as the ‘Theatre de Complicite ‘ started in the twelvemonth 1982 by a lesser unit of performing artists inspired by Gallic practician, ‘Jacques Lecoq ‘ ( Luckhurst and Giannachi, 1999: p.67 ) . They chose to use their physical activity in dramatic advancement and to get down a touring ‘physical theater ‘ show unit. The performing artists told their narratives during non-textual and movement-based shows by associating to anticing and mimicing. This became the start of what would turn out to be one of the really new advanced theater company groups in the United Kingdom ( Schulz, Wheatley and McBurney, 1999: p.2 ) . The ‘Complicite Theatre ‘ is unusual as they have the accomplishment to measure the aesthetics which include the set, illuming, sound undertaking, live show and text. Their use of all these rudimentss in mixture with their exceeding movement-based show attack causes them a ch ief criterion of popular postmodern theater. The ‘Complicite Theatre ‘ is the declaration of the fresh postmodern and obsessed scientific and industrial clip. Peoples live their lives in pieces, assortment and support has accepted that and set it on phase to analyse. On another note, an English practician, Simon McBurney is one of the set uping representatives of the ‘Complicite Theatre ‘ ( Luckhurst and Giannachi, 1999: p.67 ) . Of every 26 shows in its 25 active old ages, the initial cardinal public presentation piece the ‘Complicite Theatre ‘ made was ‘The Street of Crocodiles ‘ in the twelvemonth 1992 which was inspired by the life and histories of Polish dramatist, Bruno Schulz ( The New York Times, 2000: p.327 ) , ( Innes, 2002: p.539 ) . The ‘Complicite Theatre ‘ furthermore created and made a different show called, ‘Mnemonic ‘ . The attainment of this show has achieved a batch of awards and considerable blessing. It ‘s show of ‘The Street of Crocodiles ‘ has a broad scope of dramatic attacks. The production is a created illustration of dramatic piece as it increases the trouble of the production ‘s intense art work. Although it is ‘Simon McBurney ‘ who presented the show, the initial footing substance begins with the creative activity of Bruno Schulz who made this show populace in his composed pieces ( Normington, Govan and Nicholson, 2007: p.99 ) . The piece completed in the production and construct of ‘Complicite Theatre ‘s ‘The Street of Crocodiles ‘ and the physical show literacy becomes highly meaningful. ‘Jacques Lecoq ‘s techniques are a principle foundation for the physical piece analysis which considers the completion and creative activity of this presentation manner. The actions which need Lecoq ‘s dramatic animalism in this show are common. These techniques let the histrions to merely concentrate on their characters ‘ actions that are being represented ( Callery, 1999: p.88 ) . There is besides a different chief illustration although the ‘Complicite Theatre ‘s physical piece is employed to develop the show ‘s linguistic communication in the domestic alterations. However, the Complicite Theatre can be argued that it may hold elements from the ‘Theatre of Absurd ‘ ( Cornwell, 1999: p.321 ) . ‘The Street of Crocodiles ‘ often has the position made popular by ‘Absurdism ‘ dramatists but the significance is separate. The drumhead and intimations from the ‘Theatre of Absurd ‘ have become familiar and that is why there is certain possibility of expecting the action. The seeable metaphor influence that is employed by the ‘Complicite Theatre ‘ contains certain exact base. The techniques and public presentation trusts its witnesss who have a critical apprehension with the method ‘s mode and feeling. Its presence is intended to finish the creative activity of a changed angle point of view. There are illustrations from ‘The Street of Crocodiles ‘ where the attack so matches the absurdness thought factual word picture ( Cornwell, 1999: p.89 ) . The attack has combined certain bound likewise to the type that is being employed to explicate the importance want of the ‘Theatre of Absurd ‘ plants and Hagiographas. Action is sometimes represented beyond the likely common recognized sphere with the intent of explicating its insignificance for this purpose and aim. Character ‘s assignments are either dedicated or uneven in reduplication with the intent of explicating their characteristic influence and purpose want. Scenes are enacted in impractical scenes with the intent of explicating the position of adult male and adult female staying in emptiness with no accomplishments and purpose to command their development. All these thoughts are non go oning with the lite rature of Schulz and they are irrelevant which influences this dramatic production ( Cornwell, 1999: p.89 ) . The characteristic weakening job is moreover discovered at this point to important influence. ‘The Street of Crocodiles ‘ expresses on happening importance and purpose. However, it is a characteristically distinguishable endowment attack and there is cogent evidence of detecting purpose and importance during the show as it is employed to pull typical terminations whereas a comparable attack is assigned. Conversations are presented to hold no value or use often in ‘The Theatre of Absurd ‘ public presentations. Their exact inadequacy of influence and purpose can be known by the emptiness on which they remain to hold no significance. Conversations lose their importance after characters find they can non use them to talk at all. Additionally, the likely consequence trouble of communicating causes legion developments in ‘The Street of Crocodiles â₠¬Ëœ . The characters verbalize in multiple distinguishable communications across the production ‘s duologues. Finally, the ‘Complicite Theatre ‘s ‘The Street of Crocodiles ‘ show helps from unifying an sum of typical attacks at the same time and possibly doing a new one in the development. They help a distinguishable purpose than that for which they are normally consumed whereas the rudimentss of ‘Absurdism ‘ are obvious. The mimicing piece combined into the signifier of the illustration allows the production ‘s communicating strength and yet the motion is by no agencies represented by itself. There is surely no peculiar basic facet from the right types at all on that this formation attractive force is used by itself. Harmonizing to Simon McBurney, a show public presentation is a place which requires to be populated with each of the purpose and the beginning that is connected by a wholly resolute manner ( McBurney, 2003: p.5 ) . As for another production of the ‘Complicite Theatre ‘ called ‘Mnemonic ‘ , it is about beginnings and memory as it discovers the uneven feature of memory peculiarly as it concerns uniqueness and peculiarity which resolves about beginnings along with the European historical position and it examines the expressive demand of baffled formations ( Braidotti, 2006: p.165 ) . The memory uneven features is articulated across the production ‘s devised formation and its use of straightforward changed set pieces, confused sound effects, different lighting and props. The beginning thought is ever articulated during the production. The production has 38 short connecting scenes and it reads like a text every bit good as working without an interval. The production of ‘Mnemonic ‘ was besides invented by Simon McBurney on behalf of the ‘Complicite Theatre ‘ and it was created by the theatre company every bit good ( Rebellato and Delgado, 2010: p. 246 ) . Creating is a development of bring forthing theater which allows a gather of histrions to be realistically and materially artistic in the influencing and distributing of a alone creative activity which wholly starts from restyling, look intoing and telling people ‘s conflicting sphere apprehensions ( Oddey, 1994: p.1 ) . This illustration gives itself to the establishing styles ‘Complicite Theatre ‘ attempts to do. In relation to the production of ‘Mnemonic ‘ , McBurney felt like he needed to do a production on topics he discovered exciting and of import to his period which consists of stableness, population and its nexus to memory. He so proposed the construct to his company group and as they like the thought, they started their development of the drama ‘s creative activity. Nevertheless, the memory position is non merely the thought which shaped it into the complicated production. This common, hard and artistic undertaking made the produ ction of ‘Mnemonic ‘ a postmodern art work of complicated industrial and scientific public presentation intents along with the little public presentation every bit good as the legion secret plans. The common constitution and making method is non another modern and modern-day originative modus operandi but the ‘Complicite Theatre ‘ is different in the event that it creates wholly. The theatre group includes a new position to it although it presents pre-devised traditional literature. This is an ordinary tradition in making as assorted theater groups see no struggles of developing created pieces and preceded dramas. This besides applies to the theater group ‘s alteration of the two. Harmonizing to ‘McBurney ‘ , in his ain words, he said, â€Å" There is a funny and really different esthesis when you seemingly have something in your custodies: A drama and when you have nil but fragments, garbages, and imaginings when you are inventing. Yet que erly I feel I start from the same topographic point: until I start to experience and see something, there is nil. † ( Luckhurst and Giannachi, 1999: p.67 ) The ‘Complicite Theatre ‘ and ‘Simon McBurney ‘ have been making a typical theater manner soon for 25 old ages and it has created an influence ( Keefe and Murray, 2007: p.15 ) . On the other manus, the production of ‘Mnemonic ‘ influences everyone who feels it in a really much specific mode with its intense frequent concerns of beginnings and memory. The ‘Complicite Theatre ‘ is the rule theater sphere in the 21st century due to its dramatic design which consists of the dramatic methods range that is a serious manner to content. In add-on to that, it is an enhanced cognition to aesthetic and advancement every bit good as the important survey subjects which people ‘s beliefs have to look into the postmodern age. ‘The Complicite Theatre ‘ shows are often really physical. It is invariably really much visible and it is frequently utilizing misdirecting complex accomplishments and cognition employs following to the antediluvian show piece methods. It clearly can non be cut down to the page but the ‘Complicite Theatre ‘s astonishing methods are overpoweringly staged in the production of ‘Mnemonic ‘ ( Luckhurst and Holdsworth, 2008: p.195 ) , ( Harvie, 2005: p.142 ) . As celebrated, the production of ‘Mnemonic ‘ is a dramatic, industrial and scientific pattern devised as a hard-pressed and brilliant stopgap production in relation to remembrance and the typical public presentation of memorising. The ‘Complicite Theatre ‘s new modern and modern-day shows employ accomplishments and cognition to their benefit and the production of ‘Mnemonic ‘ is a hypermedia experience as it employs complicated textual sound scheme, picture and jutting images every bit good as programmed lighting which is wholly connected closely with the theater group ‘s characteristic physical theater attack and originative public presentation. In add-on to that, the production of ‘Mnemonic ‘ is the ‘Complicite Theatre ‘ pieces alone illustration with its stamp mixture of expressive images, images, narrative, motion and interactive multimedia ( Normington, Govan and Nicholson, 2007: p.193 ) . It is a primary illustration to analyze its industrial and scientific advancements in the theatre clip for its postmodern attack every bit good for the manner in that the illustration was made as it displays the theater group ‘s capableness to do postmodern plants of art seeable. McBurney besides said in respects to the production of ‘Mnemonic ‘ , â€Å" We live in a clip where narratives surround us. Multiple narratives. Constantly. Fragmented by telecasting, wireless, print, the cyberspace, naming to us from every billboard and go throughing us by on every st reet corner. We no longer live in a universe of the individual narrative. So the sherds of narratives we have put together, some longer some shorter, collide here in the theater, reflecting, reiterating, and germinating like the act of memory itself. † ( Callery, 1999: p.88 ) The lone manner for the production of ‘Mnemonic ‘s interweaving narratives to be told was through its multiple avenues. By now I believe I have evaluated each public presentation of the ‘Complicite Theatre ‘ and the two dramas I have chosen. I think the ‘Complicite Theatre ‘ may hold complicated elements and at the same clip, the ‘physical theater ‘ elements are helpful. ‘The Street of Crocodiles ‘ and ‘Mnemonic ‘ are influential dramas and with the secret plans and narrative plot lines which come with it, it adds a meaningful accent on what the dramas are approximately. On behalf of the ‘Complicite Theatre ‘ , Simon McBurney has played a cardinal function in these productions due to his creativeness. I believe these productions have advanced techniques that will go on to act upon more people in old ages to come. Braidotti, Rosi. Transpositions: On Nomadic Ethics. Cambridge, UK: Civil order, 2006. Print. Callery, Dymphna. Through the Body: A Practical Guide to Physical Theatre. London: Nick Hern, 2001. Print. Cornwell, Neil. The Absurd in Literature. Manchester: Manchester UP, 2006. Print. Delgado, Maria M. , and Dan Rebellato. Contemporary European Theatre Directors. London: Routledge, 2010. Print. Giannachi, Gabriella, and Mary Luckhurst. On Directing: Interviews with Directors. New York: St. Martin ‘s Griffin, 1999. Print. Govan, Emma, Helen Nicholson, and Katie Normington. Making a Performance: Devising Histories and Contemporary Practices. London: Routledge, 2007. Print. Harvey, Jen. Staging the UK. Manchester: Manchester UP, 2005. Print. Holdsworth, Nadine, and Mary Luckhurst. A Concise Companion to Contemporary British and Irish Drama. Malden, MA: Blackwell Pub. , 2008. Print. Innes, Christopher. Modern British Drama: The Twentieth Century. Cambridge, U.K. : Cambridge UP, 2002. Print. McBurney, Simon, Mark Wheatley, and Bruno Schulz. The Street of Crocodiles. London: Methuen, 1999. Print. McBurney, Simon. Complicite — dramas, 1: The Street of Crocodiles, The Three Lives of Lucie Cabrol, Mnemonic. London: Methuen Drama, 2003. Print. Murray, Simon David, and John Keefe. Physical Theaters: A Critical Introduction. London: Routledge, 2007. Print. Oddey, Alison. Inventing Theatre: A Practical and Theoretical Handbook. London: Routledge, 1994. Print. Schulz, Bruno, Bruno Schulz, and Bruno Schulz. The Fictions of Bruno Schulz: The Street of Crocodiles, and Sanatorium under the Sign of the Hourglass. London: Pan, 1988. Print. Shiel, Mark, and Tony Fitzmaurice. Screening the City. London: Verso, 2003. Print. The New York Times Theater Reviews. New York, NY: Timess, 2000. Print.

Employment Law Essay

1. When can an employee’s religious belief qualify as a bona fide occupational qualification? Religious organizations are permitted to discriminate as long as the position relates to the promotion of the religion. Religious belief is considered a bona fide occupational qualification. For example, if a catholic church is looking for a clergy member. The Catholic Church would argue that only catholic could effectively practice and preach the tenants of their religion. 2. In the law firm of Milton, Madden & Herman (â€Å"MM&H), a request has been filled by two Sikhs to wear turbans. Although MM&H’s dress code does not speak to this issue, MM&H decides to prohibit this attire. How would you advise the Sikhs to proceed? Sikhs can argue that MM&H prohibited the turban which is part of his religion. The company can always accommodate his religious beliefs as long as Sikhs explain what his religious beliefs are and how they are being compromised by the employer because of the task at hand. Reasonable accommodation of a religious belief must be made by the employer if such accommodation does not compromise the rights of others does not require lots of cash. 3. Johnny Carlton attended the University of Lebanon while his father was stationed in the military in that country. When Kurt Munson review Carlton’s application for employment, he asks Carlton why he chose to attend college there. Carlton explains. When Carlton, who is qualified for the position, is subsequently denied, he reasons that Munson’s inquiry was determining factor. Carlton initiates a Title VII claim for national origin discrimination. Munson asserts that Carlton does not fall under that protected class. Is Carlton covered? Yes, Carlton is covered. Even though he  is not of national origin and not part of the protected class he attended a school or religious institution that is identified with people of a specific national origin. In this case Lebanon. Carlton can sue because the Title VII of the Civil Rights Act and the Immigration Reform and Control Act of 1986 says that individuals are protected from discrimination based on national origin. 4. Harvey Jameson was recently terminated as comptroller at the age of 66 from Better Beef, Inc. His replacement is Tammy Parker, age 45. Because both he and his replacement are covered under the ADEA, Jameson is wondering whether he is precluded from suing. Harvey can go ahead and sue, but, he might not win this one because once he does initiate the case the employer must provide legitimate nondiscriminatory reason for the discharge. In this case, it seems that he was â€Å"let go† because of his performance. Then Harvey must prove that the employer’s reasoning was false and that the real reason was to discriminate. 5. Rita Hall has kidney failure and is forced to be on dialysis three times a week. She is a financial analyst for Bull and Bear. She is asking for three afternoons off each week. Hall is offering to work. Late two days and on Saturdays to make up the remaining time off. She does not believe this will adversely affect her duties. Bull and Bear refuses, claiming it is disruptive to the work environment. How would you advise Hall to proceed? For Rita Hall is more of revenue problem and not an age discrimination. The company can claim that to keep this employee would be not beneficial to the company in financial terms.

Stand and deliver essays

Stand and deliver essays I liked viewing the film Shooting for Success which was background for the movie Stand and Deliver in our last class. I have seen the movie before and it was interesting to finally see the real teacher who inspired it. I have not seen the movie since high school and immediately did not remember what the movie was about. I did however remember that the math teacher, Mr. Escalante, was an influential man who greatly believed in his students. I was astounded when I was reminded how 18 of his students in Garfield High School took the A.P. Calculus test exam, passed, and then was immediately accused of cheating. It was completely wrong of the Board of Education to ask those students to retake this difficult test. Being the most difficult test in the nation, those students put much hard work and effort into studying and preparing which they should not have been asked to do again. If not for their ethnicity and racial standings this would never have been asked of them. Something that was very inspiring in this film was that Lou Diamond Phillips who played the role of Angel Guzman, a gang member, did a lot of research to fulfill his role. He went to Danny who his character was based on for help with mannerisms, clothing trends, and pronunciations of words. He used those things as well as Dannys neighborhoods characteristics in a unique combination to make the character more alive. The end product was an extremely believable character that pushed the limits in this movie. The year of the film, 1988, there were 180 students from Garfield High School taking the A.P. Calculus Exam which was a dramatic change. This impressive shift was solely due to one mans remarkable talent for teaching. He constantly enforced students that they can do the work, and if they do try they are guaranteed to be successful. His students were required to put in a lot of ex...

Critique the literature on Intercultural (Business) Communication Essay - 1

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Politics and media Research Paper Example | Topics and Well Written Essays - 2000 words

Politics and media - Research Paper Example For effective intersubjectivity, the producer of the message needs to adapt it according to receivers’ interpretive process. On the other hand in order to effectively understand the message, the receiver needs to interpret the message in accordance to its source. Key Challenges to Achieving Intersubjectivity in a Fractured Media Landscape The media landscape is changing. Presently people are shifting from traditional forms of media like newspaper and television to the web , blogs, RSS feeds and social media sites to obtain their news updates. Initially what had been a passive audience has now become active with the help of these non traditional media (Jisun. Et al, 2011). The users are now capable of filtering, sharing and commenting on news. Just like all walks of life, politics too has been greatly influenced by the new media. Since 2008, politicians would not think whether or not to use the new media, but how to incorporate it. President Obama is often cited as one of the k ey candidates who changed the face of political campaigning by utilizing networking sites like MySpace and Facebook. Some even claim that President Obama’s success in Iowa had a great deal to do with his ability to mobilize young voters through the new media (Perlmutter, 2008, p.160). He was effectively able to achieve intersubjectivity through his campaign by truly understanding the needs of his listeners. The youth generally perceived politics are dirty and didn’t want to get involved, through his campaign President Obama attempted to make politics inspiring and interesting. He also chose the best media—the social website to aggressively deliver the message. The use of SNS cannot be applied in all instance because according to a survey it was found that the greater the political involvement of a voter, the less likely they were to use SNS for political information. This suggests that although SNS is significant in the US as a political tool for furthering the same thoughts in politics or for campaigns and for acquiring support, other resources also need to be utilized to gain favor of politically active voters. According to the intersubjectivity groundwork set out by Hewes and Planalp, a similar concept was propagated by Hawkins and Daly who proposed that communication depends on knowledge. And in order to have effective communication cognition is mandatory. The producer of the message should be capable of relaying their intent and the receiver of the message must be able to attach cognitive meaning to them (Hawkins & Daly, 1988, p.222). In order to reach a consensual meaning of the message both the parties should have shared meaning and cognitive variables. Selective Reinforcing and Challenge Avoidance As we have established that cognition is vital to intersubjectivity, any lack thereof can result in failure to achieve intersubjectivity. Once the receiver or producer is engaging in selective reinforcement of the messages, they are alter ing the cognition. Through selective exposure, the receiver or producer picks the elements from the message that suits them and filters out the rest of the information. This selective exposure can enable them to intentionally focus their attention towards structural features or physiological characteristics—

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Reference Paper - Essay Example Success stories are not created overnight and single-handedly and to say that most have been fashioned as a result of solitary efforts would be to make an assumption that has no basis in reality. The examples of this phenomenon abound in every walk of life. Movies and literature are teeming with success stories that talk of people and how the support that they received has played a great role in giving them the success that they have today. An excellent example of such a ‘person’ who achieved success as a result of the support that was given to him along his path to success is the character of â€Å"Babe† in the movie of the same name. Known as â€Å"Babe -the gallant pigâ€Å", this movie depicts the character of a pig who is raised on a farm owned by Farmer Hoggett, by a family of border collies and who aspires to be a sheep-dog one day. Babe is well liked by every animal on the farm as he is a friendly and polite animal, something which turns out to be the very secret behind his eventual success as a â€Å"sheep-dog†. The movie highlights the relationship that Babe has with most resident animals of the farm and how he is taught the value of politeness by â€Å"Maa†, the elderly ewe who also lives on the farm. The family of sheep dogs that raise Babe have a condescending attitude towards the other animals on the farm and they view most other animals as ‘stupid’. The ewe tells Babe that he too can become a sheep-dog and he can substitute his weaknesses by working on his strategy and ’asking’ the sheep to move, rather than to force them or to treat them roughly. As a result of this, babe, in spite of his small size and stature, is able to impress farmer Hogget with his abilities when he herds the chickens on the farm one day, separating the brown ones from the white. As a result of this, Farmer Hoggett decides to take Babe to the field the next day where he again impresses the farmer by his uncanny ability to guide and herd the sheep and in doing so, Babe

Ethical Issue corrupt FTO Assignment Example | Topics and Well Written Essays - 500 words

Ethical Issue corrupt FTO - Assignment Example This is whereby the police officers regularly avoid job responsibilities and commit administrative violations. The action of drinking alcohol by the field training officer is significant in relation to his personal accountability and professional accountability. The second ethical violation act committed by the field training officer entails the writing of a favorable evaluation. It is quite obvious that the evaluation is unfavorable and corrupt given that the rookie police officer had received a reprimand for an improper disposition of a traffic accident. In this regard, there are two ethical issues of classification pertaining to this act. Foremost, entails entitlement versus accountability. This comes about when an officer develops a great sense of victimization and increased resentment on administrators and supervisors that are in control over their jobs (Pollock, 96). In this regard, the officer develops a sense of entitlement or a mindset that officer should ‘stick together’ and accord themselves special treatment. The sense of entitlement bestows the belief that officers can operate within their own rules and can bend the law to suite them. Evidently, the field training officer habours a resentment against higher authorities by providing an evaluation that is favorable to the rookie officer despite the earlier reprimand of an improper disposition of a traffic accident. Moreover, the field training officer believes that victimization has been accorded to the rookie police officer through the reprimand given for the improper disposition. This false sense of entitlement and accountability triggers the unethical action by the field training officer in favor of the rookie police officer. The other ethical issue under scrutiny here is in regard to loyalty versus integrity. This is evident by the field officer action in giving a false and favorable evaluation for the rookie police officer. Evidently, the field

Adapting Global Marketing Strategies To The Indian Context

Adapting Global Marketing Strategies To The Indian Context In this report, we look at how the global marketing strategies should be adopted to suit the Indian Customers. We initially look at the Global marketing strategies which can help the marketing managers to boost their sales in different parts of the world. In these strategies, the report covers various aspects of the marketing mix like product, promotion, price, branding, distribution etc. Then the report explains about our country India in terms of its demographics, Culture, Rural/Urban Divide, the decision makers etc and covers the aspects which differentiate our country from the rest of the world. Then the report explains how the global marketing strategies should be adopted to the Indian context with respect to the global marketing strategies which was explained initially. Then the report takes the case study of HUL and how it has modified the marketing strategy to suit the Indian needs and the report critically analyzes the strategies adopted by HUL. Introduction This study examines the global marketing strategies and how those strategies should be adapted to the Indian customers. Then we take the case study of HUL and critically analyze the strategies which it followed. As Prospective future managers of Multi National FMCG Companies operating in India, we might often have to tackle situations where we have to adopt their marketing strategies to India. This study would be of help to the budding managers to prepare themselves to tackle the marketing challenges which they might face in their careers. HUL being one of the multinational companies which has been present in India for a long time and which has been able to capture the minds of each and every Indian serves as the perfect case study to analyze the marketing strategies followed by an MNC in India. In this report, we would be analyzing the strategies of HUL and critically analyze the marketing strategies which they adopted in India. Methodology Our study The Adaptation of Global Marketing Strategies to the Indian Context essentially has the following major parts to it: Understanding the Marketing strategies that firms undertake when they expand Globally: The Marketing Mix Consideration of Local factors (Political, Economic, Social etc) The considered differences from the domestic strategy Understanding the Target market i.e. India The Situation (Conditions Suitable/Unsuitable for marketing) Demography Evaluating the Potential Economic Status Identifying the major buyers (Middle Class in the Indian context) Understanding the specifics: How the Indian market is different and how differently do the consumers behave Combination: Going through the above 2 steps and finding out how to incorporate the Indian specifics within a companys marketing strategy while in international expansion phase A case study of Unilever: To substantiate our study we did a case study on Unilever to find out what Unilever did right and wrong in its Indian subsidiary: HUL ANALYSIS Marketing Globally In whichever part of the world a company operates, the objective of marketing is to create, communicate and deliver value to the customers. But the methodology by which this process is carried out should be adapted to the country in which the company operates to market the product effectively to the customers. It is imperative for any Global marketing manager to feel and touch the hearts of the local customers to make his/her brands a success in the country in which the company operates. In this section, we describe the various marketing strategies which can be employed for Global Marketing and then we will analyze how various elements of the marketing mix like Product, pricing, promotion, Branding and distribution should be fine tuned to suit various geographies/countries. Global marketing Strategies The application of various Marketing Strategies will depend upon the orientation of the company towards a particular market. i.e., how the firm views a particular market. The various marketing orientations are explained below followed by various ways to segment the markets internationally. Orientations The various orientations can be classified as A Chinese Coke Bill Board: Notice the use of Chinese language and ActorsProduction orientation wherein the company focuses on maximizing the efficiency or quality of the product with very little spend on marketing, E.g. commodities like oil etc Sales orientation wherein a firm sells abroad what it sells in the domestic market. E.g. products like laptops, Tennis rackets etc Customer Orientation wherein the company modifies its product as well as marketing strategies to suit the customers needs. E.g. Mac Donalds made modifications in its product line in India to suit the preferences of the Indian Customer. Strategic Orientation which combines all the above mentioned orientations. Here the Marketing managers make slight modifications to their core product or marketing strategy without deviating from their expertise. E.g., A Pantene Sachet is made to suit the customers in developing countries even though the core product, shampoo remains the same. Segmentation There are basically three approaches to segmentation which are mentioned below By Country: A firm may first select a country based on certain parameters like GDP growth, Per capita consumption etc and then decide upon which segments to target in the particular country and decide upon the marketing mix and the promotional strategies to target those segments By Segment: In this case, the company would look at the global customers as a whole and then segment them. After segmenting, the company would choose to enter those countries which has a substantial number of customers in that segment By Country and segment: In this case, the company would find out the multiple segments within all the countries, find out the similar segments in multiple countries which can be targeted and enter the countries in which the segments which can be targeted exist. Product Often in many cases, when a company introduces its product in a foreign market, it would have to make modifications in its products for various reasons some of which are listed below. Legal/Environmental standards Often Legal/Environmental requirements forces companies to make alteration in its products to suit a particular country. For e.g., Environment Safety standards set by some countries for automobiles make it necessary for any firm willing to enter into those countries to make necessary changes in their products. Packaging requirements Pepsi Bottles in Japan. Notice the unique flavors and shape to suit Japanese CustomersSome countries might have some rules which insist on displaying warning information as in the case of cigarettes or detailed information of the contents in case of food products. This might force companies to use different countries. Language also could force companies to use different packaging for different countries. Social/Cultural Considerations Often companies would have to make minor modifications in the product for various countries to accommodate the social and cultural preferences of the country. For e.g, it is said The japanese eat with their eyes. So many firms improves the aesthetic dimension in their food products to attract Japanese customers. Economic Considerations Economic considerations like Income, Infrastructure etc forces companies to make changes in their product. For e.g, Nokia made some models meant for the developing countries to suit their rugged terrains. Decision on Product Alteration To decide whether a product should be altered for a particular country or not, the company should estimate the incremental profit which can be bought in by product alterations and the cost involved in alterations. If the incremental profit is higher than the cost involved, the company should go for the product alteration. Global Pricing Strategies Pricing, One of the elements of the marketing mix is very essential to ensure that it can generate sufficient sales for the company and able to provide sufficient margins for the company. When compared to pricing a product domestically, International pricing is much more complex due to the following factors Government Regulations: Government regulations like Tariffs, Quota, Price Ceiling and Floors makes it difficult for firms to price a product uniformly across the globe. Market Diversity: The diversity of markets among various countries can be taken advantage of to price a product at a premium in some markets. For e.g., Gold Jewellery is much admired in India than in other parts of the world and hence can be sold at a premium. Price Escalation due to Exports: When a company exports a product to another country, various costs like shipping costs, customs duty etc might result in escalation of costs. To retain the price competency, the company might have to sell its products to the intermediaries at a lower cost. Forex Volatility: When a firm sells its products abroad, it is exposed to the risk of the foreign currency losing its value in future. In a monopolistic market, the firm can manage the volatility by increasing the prices in such cases. But in highly competitive markets, firms should go for currency derivatives to manage the currency risk. Pricing Strategies In pricing a product, the company should take into account the competitive scenario in the target market. If its less competitive, the firm can have much discretion in setting prices. It can use the following strategies in such market Skimming strategy: This strategy involves charging a high price for the product to target the customers willing to pay the premium and then lowering the price over the time. Penetration strategy: This strategy involves introducing the product at a low price to penetrate the market Cost-plus strategy: This involves pricing the product at a particular price so as to maintain a desirable margin. Pricing should also take into account the stereo types customers have about products originating from certain countries. For e,g a German Car would be able to command a premium which a car manufacturer from a developing country would not be able to. Firms should also ensure that the price difference between two countries should not be higher than the cost involved in bringing the product to the higher priced country from the lower priced country as a spillover might occur otherwise. Global Promotion Strategies Promotion refers to the communication of messages intended to increase the sales of the product. In the case of Global promotion, managers often have to decide on the following strategies Push/Pull Strategy A push strategy refers to promoting the product by using direct selling strategies like distributing brochures, promotion via salesman, promotion at mass gatherings by distributing free samples. A Pull strategy refers to promotion by using the medium like newspaper, television, magazines etc. The decision of push/pull should be made taking into account various factors like the reach of mass media like TV, how educated the customers are and the distribution network. Higher spend on pull strategy is recommended when the reach of the mass media is high and the customers are well educated. Higher spend on push strategy is recommended in countries where the distribution network is well developed, customers are not highly educated and the reach of mass media is less. It is always advisable to go for a mix of both strategies. Standardization Vs Localization In many of the ads, some amount of localization would be required for various countries as the languages and the culture differs between countries. But at the same time, firms should ensure that it doesnt create confusion in the minds of the customers by portraying itself differently in different countries. It is preferable to localize the constituents of promotion like language, actors etc but it is preferable to keep the theme consistent across countries. The firms can also use some mediums like product placement in Hollywood movies to effectively promote the brand across the entire globe in an effective manner. For e.g. the recent movie Iron Man 2 featured an assortment of 54 brands in it. The firms should also consider the legality and the culture of the country into account when designing ads. For e.g. display of nudity or violence will not go well with all cultures and governments. Global Branding Strategies Product Placement of Honey Puffs in the movie Kick Ass released in 2010A Brand represents an identifying mark for products or services of a company. Consumers develop a perception about various brands and the firms can use this brand perception of the customers to their advantage. But in international marketing, linguistic issues as well as cultural issues can make it difficult for firms to maintain a uniform brand identity throughout the globe. For e.g. some of the brand names might resemble abusive words in certain languages which might force the firms to tweak their brand names to suit the local customer. Also in case of acquisitions, the acquiring company might choose to go by the domestic brand identity to retain the goodwill which was created over the years. E.g. Citibank after the acquisition of Banamex in Mexico decided to retain the brand identity of Banamex which proved to be a successful strategy. International Distribution Strategies A company can benefit from a great product and a great marketing campaign to support the product only if there is a good distribution system in place to make the product available to the customer. A firm might either go for standardizing or localizing the distribution system in different countries. But standardization would work only in those countries where the distribution structure is similar. Else, a localized distribution system is preferred. For e.g. In Developed countries most of the FMCG sales would happen via big retail chains whereas in developing countries, small kirana stores play a critical role in distributing the products to the nook and corner of the country. In International distribution, most firms also have to make the decision of whether to outsource distribution or do it on its own. The following guidelines should be followed for making the decision on outsourcing distribution Political Stability: When entering a country where political stability is less, it would be advisable to outsource distribution rather than investing in own distribution network Product Characteristics: In the case of complex or high technology products which require good after sales service, it is desirable to have the firms own distribution network. When planning to enter a country, the firms should also take into account the hidden costs involved in distribution like the infrastructure of the country, the number of distribution levels, inefficiencies in retail networks, inventory stock outs etc. Gap Analysis Gap AnalysisAfter entering a country, if a company finds it not being able to achieve the expected sales, it can use Gap Analysis to take corrective actions necessary to improve its sales. The Company should first estimate the market potential for its products which is represented by the total height of all the boxes. The height till point X represents the actual sales of all the firms combined. The bottom most box represent the companys current sales. The difference between X and Y represents the sales lost to competitors. Usage gap represents the difference between the sales potential and the actual sales of the product. If the usage gap is high, the company can improve its sales by making the public more aware of the product in general. The Distribution gap represents the sales lost to its competitors because the firm is not able to distribute in certain locations which is serviced by its competitors. If the distribution gap is high, the company can improve its sales by widening its distribution network. The product line gap represents the sales lost to its competitors because the competitors are able to come up with product variations which the company unable to. This gap can be closed by investing in R D, understanding the customer needs and promoting innovation in its local organization. Finally, Competitive gap is the loss in sales which cannot be explained due to the other two reasons. This could be because the competitors have better marketing campaigns, has better good will or is able to sell it at a lower price. Investing in marketing promotions and lowering prices would be of help in closing this gap. The Indian Context Quick Facts India An Overview A population in excess of 1 billion The 4th largest economy in the world in terms of Purchasing Power Parity (PPP) The largest democracy with a stable government An independent judiciary system Plentiful natural Resources A private sector that can return significant gains on foreign direct investment Strong Entrepreneurship interest among Indians World class quality products across domains India An Overview A population in excess of 1 billion The 4th largest economy in the world in terms of Purchasing Power Parity (PPP) The largest democracy with a stable government An independent judiciary system Plentiful natural Resources A private sector that can return significant gains on foreign direct investment Strong Entrepreneurship interest among Indians World class quality products across domains India on the Upsurge Indias huge population: A Huge Market as well? Figure 1 India PopulationIndia, with a population of 1.14 billion people (According to World Bank estimates), is the second most populated country in the world. This huge population means a huge market size for most multinational firms wishing to expand its operations in India. This however, has only partial merit. Though the number of people living in the country is large, we have to consider other factors as well. Only 64% of the people are in the age group 15-64. This makes this group the only active buyers. There are other factors which need to be looked at as well, when evaluating a potential market: The Purchasing Power of the inhabitants, their buying thought process and educational status etc. Nevertheless, India, in spite of all these factors, still provides a huge market place for firms to sell their products in. Literacy Rates: The Educated Buyer Literacy rates in India are rising as can be seen from the figure. India is striving hard to provide good education to children. Setting up premier educational institutes like the IIMs, IITs and NITs has given an impetus to the education levels in the nation. Kerala has become the first state to achieve 100% literacy. Indian scholars have achieved a name for themselves globally. Figure 2 India Literacy Rates (%)We can therefore say that though a lot still needs to be done in the educational sphere, India is well on its way to claim a strong position in international terms. The impact that education has on consumer behaviour is immense. A literate consumer is an informed consumer. He can easily read between the lines and establish on his own whether a particular product will be beneficia or not. With the immense choice available in the market, an informed customer can always make an educated choice. He will also be open to new ideas, new technologies and new products and will be able to adapt to them easily. Economic Conditions: Ability to buy India has been witnessing massive drops in unemployment rate which rings in good news for global marketers as well. Decrease in unemployment would mean an increase in living standards which would in turn mean that people have the ability to buy more. Marketers have an opportunity to sell more to Indian customers. With drop in unemployment rate, the sectors most likely to grow are those dealing with basic necessities. Figure 3 India: Unemployment Rate (%)Therefore the retail sector is likely to grow the most, riding high on growth in FMCG. Along with increased purchasing power at an individual level, the overall economic growth has a huge impact on the ability to buy. Indian GDP, in purchasing power parity terms, has been on the upsurge except for the past two years (which was majorly due to the global economic downturn and the sub-prime crisis). An improving economy of a country also indicates the improved buyer status of its residents. Figure 4 India GDP (PPP) (Billion $) Thus, we can see that with the factors of population, literacy and rising economic status on its side, India presents itself as a lucrative market for firms, national as well as international. Consumer Behaviour in India: Unique Patterns India as a market, though lucrative, poses challenges of its own. The consumption behavior of Indians in some manners is quite similar to other countries, but the culture and diversity in India pose specific problem statements that are unique to India. Impact of Cultural Diversity India is a country immersed in diversity. The sheer difference in the people of India, based on caste, creed, religion, gender, economic status etc, makes the life of a marketer very difficult. It is his responsibility that a perfect product mix, customized to the satisfaction of each and every member of the society (as a potential buyer) reaches the market. For example, some part of the population is non-vegetarian while others (Jains, some Hindus) are Vegetarian. Nestle produces its 2-minute instant noodles called Maggi in vegetarian as well as non-vegetarian (Chicken) variants to cater to all segments of the market. Females/ Housewives as decision makers Women in India are the major decision makers for all consumer purchases even though it might be men who do the actual buying. Ultimately it is the women who use most of the consumer products, Washing Soap, Detergent, Cosmetics etc. It is therefore important to understand the needs of the female customers before coming up with a marketing strategy. Rise of the Middle Class The major drivers of the Indian Economy are, without a doubt, people from the Middle Class. The Indian middle class has been growing and according to studies by McKinsey it will grow to 40-60% of the population. The Low-Income classes hardly have the purchasing power to drive an economy while Higher Classes are more into personalized buying rather than standardized retail shopping. The Middle Class, on the other hand, has become more empowered. With an upswing in educational status, decrease in unemployment, and rise in average annual incomes, the Middle Class has higher disposable incomes which it uses to increase its standard of living by purchasing more and more. This is virtually a retailers dream come true! Brand Loyalty versus Desire for new options Traditionally, Indian customers have been very loyal to their brand. We all would have seen their grandparents, or granduncles/aunts buying the same brand of Toothpaste or Hair Oil from the market even though better products exist on the shelves. This was very helpful for established brands to retain their customer and posed difficulties (in terms of entry barriers) for upcoming and small firms. This mentality is changing fast. The new generation, or the Gen-Y, is very brand conscious and evaluates all its options before making any purchase. They keep in mind their notion of Cool before buying a thing as simple as a toothbrush. Brand Loyalty is a thing of the past. Kids and Teens today will change their brand as fast as the wind. Shift from Kirana Shops to Large retailers The increase in the number of options that are available to the consumer, in terms of brand, product quality, colors, packaging and what not, has created another paradigm shift in consumer behavior. Gone are the days of the Kirana Shops with limited varieties of products stored on their shelves. People these days want to have the entire range of products in front of their eyes so that they can pick and choose. They want to experience the product by holding it in their hands before making the final decision whether to buy or not. This has created solid opportunity for FMCG companies so that they can showcase their product and make sure their product catches the customers eye. They no longer have to be at the mercy of established players for market share. Durability as a necessary quality Indian customers have traditionally desired durable and rugged products. They buy products with the intention of long time use and do not believe much in use-and-throw items. For example, it is only recently that the use and throw paper cups and plates are catching on. Indians generally dont prefer them as they find them to be more expensive. Another example would be the case of the Nokia-1100 phone, marketed with the tagline Made for India. Nokia 1100 was a sturdy phone, waterproof rubber coated and stain resistant, ideal for Indian farmers and truck drivers who do rough work every day and stand a chance of spoiling their phone. Larger/Joint Families and Bulk Purchases Families in India are larger compared to their international counterparts. Some of the households run as joint families. The major effect that this has is bulk buying. People will buy goods for the entire family in one shot. This means that companies need to come up with large, super saver packs for their products. On the other hand, there exist a significant number of students, bachelors and small households that prefer smaller packaging and refills. The challenge for firms is to establish the right package size and the amount to produce in each size. Impulsive buying With increased disposable income due to higher salaries, newly earning professionals (people straight out of college) tend to do a lot of impulsive shopping i.e. buying something that is not required only because it caught your eye. With more and more youngsters joining the impulsive buyers brigade, India is a sellers heaven. Adapting to The Indian context Core Product Basic Product Expected Product Augmented Product Potential Product India, as a market, poses unique opportunities and challenges to companies contemplating an entry. With a rapidly growing middle class and a promising growth rate, India is a lucrative destination for companies facing saturation in demand back home. A foray in Indian market, on the other hand, is not without its own perils. Companies who have ignored the unique Indian context in its marketing strategy have failed miserably while those who have given due attention to its type and taste have reaped enormous profits. Following are some of the factors which differentiate Indian context from the global one and must be taken into account by companies before entering Indian markets: India lives in villages: With 85% of India living in villages having about half of Indias buying potential, a company planning an entry in India(particularly FMCG) has to strategize for rural marketing. It cant think of succeeding by focusing on metros alone. All 4Ps need to be customized while tapping this market: Product: As per Kotler, there are various levels of product offering as one adds value to the core product (shown in the adj. fig) With low per capita incomes and a widening economic disparity between urban and rural India, the rural customer is highly price conscious and looks for the basic features. So, only basic or expected product should be marketed in rural India. Moreover the rural customer looks for durability and sturdiness in the product Promotion: An advertisement designed to promote a product in a metro or an urban set up needs to be customized to rural audience for it be effective in appeal to rural customers. Moreover, traditional media needs to be employed to make the advertisement reach rural audience. The use of numerous languages and dialects across the country warrants further customization of the promotion program .Literacy level being very low in rural India, conveying the message to the rural customer requires an entirely different approach. Pricing: With a highly price sensitive population, companies usually resort to aggressive pricing to succeed in rural markets. They yearn to achieve huge volumes to offset the low margins. Place: Distribution poses a serious challenge while marketing in rural India. To make more ground-contacts with the rural customers some channels which can be used are RMVS (Rural Marketing Vehicles) which are basically company delivery vans which are used both for promotion and sales. As per Indian Market Research Bureau, annual sales at melas in Indian rural countryside is around 3500 crore which offer a lucrative marketing ground for companies having rural aspirations. Infrastructure: As compared to western countries, India has a poor logistics infrastructure posing as a serious supply chain bottleneck. The distribution system has to be adapted to take care of this constraint .Inventory levels down the value chain cannot be allowed to go too low. While companies can reap the benefits of keeping a lean inventory in countries where there is a strong logistics network. By proper use of technology like monitoring POS data and analyzing it centrally, however, can give a competitive advantage in such situations. Other infrastructural issues include power deficit and poor internet penetration. The Cultural Aspect: As per Carl Jung Culture is the collective unconscious that is built over centuries and passed from generation to generation. Failure to appreciate the cultural differences between markets can make even behemoths to fail miserably(e.g. Disneyland in Germany).To complicate the situation more, the heterogeneity in India with respect to culture is immense and moving from one corner of the country to another is like changing a nation. No doubt there are commonalities as well. Let us evaluate India on Hofstedes cultural dimensions(which by large is the most widely accepted model for studying cultural differences) All these differences have huge implications on marketing strategy of a company e.g. an advertisement designed for a population having high masculinity index may not appeal an audience with low masculinity Index. Segmentation and Demographics: The usual demographic bases of segmentation like age, income, education etc. progressed to non demographic bases like values ,tastes and preferences .Rediscovering the elementary bases of segmentation taking into account the ground level realities can work wonders instead e.g. Introduction of Emami Fair and Handsome for men was based on the discovery that men were using the fairness cream meant for women and hence there was an unmet demand. Another example is the introduction of Allen Solly Women by Madura Garments based